Marketing, Advertising, and Social Media Compliance (3h)
The internet is full of promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, you can easily promote your professionalism, highlight your expertise, increase your connections, and showcase your listings. Or you can fall flat on your face.
This course shows how to use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.
Course highlights include:
- How consumers—and agents and agencies—are using social media and how this is impacting the real estate industry
- How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
- How various social media platforms differ and how to select the ones that are best for you and your needs
- Tips for creating an online marketing strategy
- Legal and ethical issues surrounding online marketing
- Copyright law, trademarks, and public domain content
- Tips for avoiding common social media missteps.
- Activities and scenarios to provide real-world context for course content
State Requirements For Utah
Utah State Requirement Details for Real Estate Broker and Sales Agent Continuing Education
Renewal Date: Licenses are valid for a two-year period and must be renewed no sooner than 45 days prior to and no later than the expiration date. All CE must be completed by the 15th of the renewal month to ensure on-time renewal.
Hours Required by the State: 18 hours
- 3-Hour Mandatory Course in Residential, Commercial, or Property Management
- 6 hours of other core topics
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state-approved forms and contracts
- other industry used forms or contracts
- ethics
- agency, agency agreements, and fiduciary duties
- short sales or sales of bank-owned property
- environmental hazards
- property management
- prevention of real estate and mortgage fraud, including wire fraud
- federal and state real estate laws
- fair housing, diversity, identifying bias, promoting equity, and inclusion
- division administrative rules
- broker trust accounts
- water law, rights and transfer
- multiple offers
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- 9 hours of other core topics or elective topics
Utah Division of Real Estate
Street Address: Heber M. Wells Building, 2nd Floor, 160 East 300 South, Salt Lake City, Utah 84111
Mailing Address: PO Box 146711, Salt Lake City, Utah 84114-6711
Telephone: (801) 530-6747
Email: realestate@utah.gov